Guides
Plain answers to the questions owners ask about being found by search engines and AI assistants. Each one opens with the answer.
- Should I block AI crawlers?AI crawlers come in three kinds: search, assistant and training. Which to allow if you want AI assistants to recommend you, and how sites block them by accident.
- How to check if ChatGPT can read your websiteFive checks, in order: robots.txt, CDN and firewall, what a crawler receives, whether the content needs JavaScript, and whether the page says who you are.
- What is llms.txt, and do you need one?llms.txt is a plain-text summary of a website for AI tools. What goes in it, what it does and does not do, and why it costs little to add.
- Structured data for a local business: what to addStructured data tells search engines and AI assistants who a business is in a form they can read. The five things a local business should mark up.
- How a powersports dealer gets named in AI answersWhat decides whether an AI assistant names your dealership when a shopper asks for a dealer of your brands, and the five things to fix first.
- How Hawaii tour operators get more direct bookings from search and AIA booking through a marketplace costs a commission. How a Hawaii tour or activity operator earns more direct bookings from Google, Maps and AI assistants.
See what AI crawlers find on your site
The scan checks whether ChatGPT, Claude, Perplexity and Google can get into your site, read it and tell who you are. You keep the results either way.